Saturday, 14 August 2010

Progressive Visual Communication

Pending - will discuss soon

"Visual communication design can be, as noted at the beginning, both an activity of conceiving, planning, projecting, and producing visual communications, normally implemented through industrial means, and orientated at broadcasting specific messages to specific publics. This is done to obtain a reaction, connected to the knowledge, the attitudes, the feelings, or the behavior of the public. A design is an object created by that activity." (Frascara, 2004, p189)

"Interaction is our human way of dealing with things and with information. Interaction is central to communication. We must forget the old ideas of “transmitter” and “receiver”: Real people do not receive information. For stimuli to become information, one has to actively interpret, through a variety of actions, whatever one is confronting. To live is to interact. The computer world does not own the function." (Frascara, 2004, p173)

"Given the visual nature of our culture in general, and the increasing volume of visual information in particular, visual communication designers can make substantial contributions to the clarity, effectiveness, beauty, and economic viability of the ever-growing flow of information. They can facilitate this flow and contribute to the quality of our society and our life." (Frascara, 2004, p190)

"graphic design in fact produces and reproduces society and culture." (Barnard, 2005, p59)

"And James W. Carey (1992) argues that ‘to study communication is to examine the actual social process wherein significant symbolic forms are created, apprehended and used’. Effectively, he is arguing that the study of communication is the study of culture, and that the study of communication is the study of culture, and that culture is the creation and use of meaningful forms, which would clearly include graphic design." (Barnard, 2005, p67)

"So, graphic design may be thought of as a signifying system, within a much larger system, which includes and accounts for all of the other ways in which a society constructs and communicates meaning (fashion, literature, music, language, art, philosophy and so on)." (Barnard, 2005, p67)

"Clearly, this book is committed to the idea that there can be no such thing as non-cultural communication; it has argued that all communication is predicated on the existence of signs and codes which, as profoundly cultural, must be learned in order for communication to be possible." (Barnard, 2005, p129)

References used:

BARNARD, M. (2005) Graphic Design as Communication. Abingdon: Routledge.

FRASCARA, J. (2004) Communication Design: Principles, Methods and Practice. New York: Allworth Press.

TOGNAZZINI, B. (2003) It's Time We Got Respect [online]. [Accessed 2nd January 2009]. Available from:

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