“Aesthetics permeates all interactions
between these three [object:maker:viewer] components of visual
communication. Relationships may not immediately reveal the exact intentions of
the creator or help the viewer discover any potential hidden interpretations;
but intentions, of both the maker and the viewer can alter everyone’s
perspective on imagistic meaning. Knowledge of meaning can become clearer
through a deliberate process of analysis and interpretation. Heightened
awareness of one’s own mental imagery is the first step to assessing this
deeper aesthetic aspect of visual communication.” (p6)
Annotation:
The triadic interrelationship of object:maker:viewer (p6) to the interpretation of the meaning according to Dake is framed in an idea as the creator (designer) as author. This is too restrictive for a phenomenological-focused inquiry into the relationships between visual communication, aesthetics of interaction, perception and interpretation. If this triadic is expanded to not think of the creator as author but instead as a semiotic sender, and the viewer (user) as the receiver of the message, then the interrelationship between the two places focus on how they perceive the ‘object’ as a transmission of that meaning. Within interaction design this interrelationship is not a simply one-way transaction as the nature of interaction involves a feedback loop that informs where the interaction goes. Therefore there simply is not just one semiotic message being interpreted, but a continual semiotic dialogue leading the user towards a conclusion to their interactive task. The behavioural change that the visual communication of the dialogue affords is resultant on active interpretation within the user as they perform the interactions.
