“For phenomenology, to name an object is to point to some kind of unifying form that binds together many distinct properties; a name is never just a shorthand alias for the total list of these properties. Sensual qualities are always qualities of an object, even when we fail to distinguish these objects correctly amidst all the confusions of the senses.” (p24)
The sensual qualities of an object are in the perception of it and the connotational potentialities of the object beyond the utilitarian denotational qualities of the physical thing itself. The connotational potentialities exist in the semiotics of its design. Phenomenology can be used to illuminate the interpretation of these sensual qualities and reduce the confusion leading to an understanding of the meanings to the user.