Wednesday, 1 August 2012

Toward a Phenomenological Understanding of Visual Communication… Dyadic Process

BARBATSIS, G. (2002) Toward a Phenomenological Understanding of Visual Communication. Journal of Visual Literacy, 22(1), pp1-18

This interest in understanding how meaning is made further delineates points of consideration for theorizing visual communication phenomenologically. One consideration, with a basis in the phenomenological understanding of a communication relationship, has to do with how the dyadic process is achieved in a technologically mediated encounter.” (p4) 


A dyadic process is a relationship transaction between speaking and contemplating/listening. This interaction based on communication and feedback, maps to an interactive model. How visual communication aids meaning-making through interpretation leading to the user understanding what they can do next, can be revealed through a phenomenological methodology.

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