Wednesday, 1 August 2012

Toward a Phenomenological Understanding of Visual Communication… A Visual Communication Phenomenological Methodology

BARBATSIS, G. (2002) Toward a Phenomenological Understanding of Visual Communication. Journal of Visual Literacy, 22(1), pp1-18

“The dialogue, which takes place between makers and beholders absent to each other, is an achievement of encoding and decoding. Phenomenological understandings of visual communication illuminate, in the terms of dialogue, how this meaning-making work in the separate domains of production and reception is done.” (p7)

How a phenomenological understanding of meaning-making in a dyadic relationship between human and computer can be revealed by visual communication, calls for a methodology. I am proposing such a methodology in the form of a Visual Communication Phenomenological Methodology. 

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