Sunday, 12 August 2012

The Semiotics of Embodied Interaction… Semiotics and Phenomenology (and) Pragmatism

O’Neill, S. (2008) Interactive Media: The Semiotics of Embodied Interaction. London: Springer-Verlag.

“The cognitive theories from psychology, which tend to understand human beings as information processing units and phenomenological approaches, which turn towards the importance of the body and action without thought. An alternative strand of theory that is particularly relevant to our concerns with new media is that of semiotics, which tries to understand interaction from the perspective of signification and communication.” (p39)

Here O’Neill begins to set out how semiotics is associated with a phenomenological (and even pragmatist) approach to understanding experience. Just as Ihde created a postphenomenology from a fusion of pragmatism and phenomenology, for me to create a visual communication phenomenological methodology the synthesising semiotic theory into understanding interactive experiences is crucial. 

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