O’Neill, S. (2008) Interactive Media: The Semiotics of Embodied Interaction. London: Springer-Verlag.
“The cognitive theories from
psychology, which tend to understand human beings as information processing
units and phenomenological approaches, which turn towards the importance of the
body and action without thought. An alternative strand of theory that is
particularly relevant to our concerns with new media is that of semiotics,
which tries to understand interaction from the perspective of signification and
O’Neill begins to set out how semiotics
is associated with a phenomenological
(and even pragmatist)
approach to understanding
experience. Just as Ihde created a postphenomenology from a fusion of pragmatism and phenomenology, for me to create a visual communication phenomenological
methodology the synthesising semiotic
theory into understanding
interactive experiences is crucial.