“From the Peircean perspective, the focus is on the phenomenology of signification, i.e. signs as they are experienced. This is very useful as a starting point for understanding how users might experience interactive media signs.” (p81)
Drawing on work by Peirce, O’Neill conjures up a term that connects my research areas together. The of signification looks at how semiotic signs are experienced. Although no more than a term at present, like of interaction it presents a way of synthesising pragmatics, semiotics and phenomenology together to explore how visual communication can influence interaction design.