“when we are engaged in making physical representations of our thoughts, i.e., placing them out in the world either through writing, speaking or drawing, we are making further inauthentic media elements to be thought about. Therefore we cannot help but inhabit an inauthentic mediated environment.” (p138)
The act of creating, especially of visual communication outcomes, and placing these in-the-world is a step away from a directly sensed and experienced reality, into a mediated inauthentic experience prescribed by the designer. The act of interpreting these outcomes to understand the meaning in order to decide upon an action in the interaction, leads to further inauthentic outcomes of clicking, moving, selecting within a digital realm. As our being-in-the-world is dependent on interplay between firstly an authentic direct natural empirical experience within an environment, and secondly an inauthentic mediated experience within that environment of stimuli that is not naturally available. Visual communication outcomes populate an authentic reality.