Friday, 17 August 2012

The Semiotics of Embodied Interaction… Hermeneutic Circle

O’Neill, S. (2008) Interactive Media: The Semiotics of Embodied Interaction. London: Springer-Verlag.

“Related to the concepts of ‘Ready-to-hand’ and ‘Present-to-hand’ are the concepts of ‘authentic’ and ‘inauthentic’ being. For Heidegger, ‘authentic’ being comes about through experiencing the world as ready-to-hand in its firstness, its primary authentically disclosed state in a direct one to one relationship with a natural environment without any mediation. ‘Inauthentic’ being then, for Heidegger, is the experience of being-in-the-world that is predominantly based on being thrown into a prescribed world; i.e., it is an experience of living in a media-saturated world where most of our experiences are second hand. Both ‘authentic’ and ‘inauthentic’ experiences can occur in relation to both ready-to-hand and present-to-hand modes of being. That is, we can experience the natural world and the mediated world from the perspective of doing things with it or thinking about it.” (p136)


An individual absorbs new knowledge from a variety of authentic (direct) and inauthentic (mediated) sources throughout their life. This impacts on an individual’s interpretation at any time (Bohman, 1991, p140), and explain aspects of deviation of interpretation when compared to the collective in a hermeneutic circle.

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