Friday, 17 August 2012

The Semiotics of Embodied Interaction… Visual Grammar

O’Neill, S. (2008) Interactive Media: The Semiotics of Embodied Interaction. London: Springer-Verlag.

“the ability of users to recognize the grammar of interactive media sign systems is what allows them to interact.” (p116)


How the visual communication works is through an agreed visual grammar of semiotic signs within the design that the user will be able to understand and successfully interpret in order to interact.

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