“when we are engaged in making
physical representations of our thoughts, i.e., placing them out in the world
either through writing, speaking or drawing, we are making further inauthentic
media elements to be thought about. Therefore we cannot help but inhabit an
inauthentic mediated environment.” (p138)
Annotation
The act
of creating, especially of visual
communication outcomes, and placing these in-the-world is a step away from a directly sensed and experienced
reality, into a mediated inauthentic experience
prescribed by the designer. The act of interpreting these outcomes to understand the meaning in order to decide upon an action in the
interaction, leads to further inauthentic
outcomes of clicking, moving, selecting within a digital realm. As our being-in-the-world is dependent on interplay
between firstly an authentic direct
natural empirical experience within an environment, and secondly an inauthentic mediated experience within
that environment of stimuli that is not naturally available. Visual communication
outcomes populate an authentic
reality.
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