“The key to solving this
fundamental problem [compatibility of Heidegger’s, Merleau-Ponty’s and
Peirce’s theories] is in understanding the relationship between perception
and conception. In other words, in developing a theory that takes into account
how veridical perceptual experiences of the ‘real’ world that are derived
through direct perception become, stored, represented or re-perceived in our
minds as knowledge. Furthermore this theory also has to take into account how
this knowledge is fed back into the world as mediated representations that
signify that same knowledge in our heads, allowing us to communicate and
socially construct the everyday world of our reality.” (p133)
Annotation
Phenomenologically it is difficult to know for certain what one person
sees is the same for others, but through a socio-cultural consensus meaning is agreed,
attributed, and mediated through a visual grammar of signs. These signify meanings that are socially constructed and
that can be successfully interpreted leading to a change in behaviour that the
designer is trying to facilitate. How this behaviour change unfolds can be phenomenologically
revealed, and also visually
communicated.
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